Arcade

Complete Brand Identity Program

2023

Caserne, Montreal, QC
e: info@caserne.com
w: caserne.com

Creative Director: Léo Breton-Allaire, Ugo Varin Lachapelle Designer: Sébastien Paradis, Carolina Bea Account Director: Constance Delille Client: Moment Factory

Arcade is an immersive gaming experience that combines motion detection and projection technologies with the mechanics of video games. Participants are propelled into the heart of the action as their body takes control of one of the six games offered. The graphic concept developed to accompany this experience signed Moment Factory contrasts two generations of games: the modern codes of augmented reality and the arcade universe of the 80s.