Art Frenzy

Poster - Series

2020

DDB Canada
t: 780-424-7000
e: edmonton.info@ddbcanada.com
w: ddb.ca/en

The Southern Alberta Art Gallery’s (SAAG) annual art auction is an important fundraiser for the gallery, supporting its contemporary exhibits. This annual event always draws a good crowd, but the branding was nonexistent. The event was called Art Auction. That’s it. Nothing else. With a new executive director at the helm, the SAAG wanted the branding of the auction to rise to the level of its boundary-pushing exhibits – making this the perfect opportunity to introduce a progressive new brand.

Winner: DDB Canada
Creative Director: Eva Polis
Art Director: Adnan Huseinovic
Designer: Adnan Huseinovic
Copywriter: Eva Polis
Production Manager: Debbie Shinehoft
Senior Strategist: Helene Leggatt
Account Director: Rachel Henderson
Illustrator: Cristian Iacob