BAARS

Motion-Short - Single

2021

Vincent Raineri, Montreal, QC
t: 514-267-4086
e: info@vincentraineri.com
w: vincentraineri.com

Director: Vincent Raineri Creative Director: Sebastien Camden Post-Production Company: Shed 3D Director Animation: Geoffrey Skrajewski 3D Animation: Sacha Wechselmann, Eloi Forest 2D Animation: Vincent Raineri, Sebastien Camden Music & Sound Design: Michaël Anctil

Winning Entry: vincentraineri.com/baars

This promotional video for the French artisans at BAARS eyewear aimed to shed light on the magnetic hinges that makes these frames so unique. By putting the spotlight on the different features and design of the glasses as well as the company's philosophy, a dynamic and mysterious reveal of the product was made. We then paired this reveal with playful magnetic compositions, typography and movements to capture the attention of the audience throughout the film.