Small Business - Series
Art Director: Catherine Lemieux Client: Karine Jacques Illustrator: Ilana Pichon, Donna Very Good Girl
Babeurre is a small local restaurant with 20 seats, featuring a colourful decor designed with second-hand furniture. The logo is formed by imperfect letters inspired by scraps and cookie cutters. Each letter represents various ingredients that can be combined in a multitude of visual recipes. The visual universe is lively and designed to allow for creative collaboration. The entire brand was developed with an upcycling intention, even down to the sign which was made using scrap wood.