Balthazard: A Story of Family and Pleasure

Complete Rebrand Identity Program


LG2, Quebec/Montreal/Toronto
t: 514-281-8901
e: concoursmtl@lg2.com
w: lg2.com

Creative Director: Marie-Pier Gilbert Copywriter: Jean-Frédéric Barette, Marie-Ève Leclerc-Dion Designer: Vanille Windenberger, Sarah Dery Strategic Planning: Marc-André Fafard Account Services Director: Mélissa Gilbert Account Services: Clémence Commissaire, Adèle Forges Chief Creative Officer: Marc Fortin, Luc Du Sault Vice President, Executive Creative Director: Nicolas Baldovini Vice President, Strategy: Sophie-Annick Vallée Vice President, Account Services: Julie Pilon Executive Creative Director: David Kessous Project Management, Production: Marie-Elisabeth Fouquet-Bouchard Agency Producer: Geneviève Demers Motion Designer: Vanille Windenberger Information Graphics: Manon Rémillard, Sylvie Tétreault Photographer: François Ollivier Content Strategy: Joëlle Choquette Client: Balthazard

The brand's new positioning is based on the pleasures of sharing and the redesign of the visual identity was created in this very spirit. Balthazard is first and foremost about getting together. And two families coming together as one. With its logo, clean textured lines reminiscent of the wine world, complementary colours and typography evoking two generations, the brand now has a more modern, timeless platform to appeal to consumers and clients for yet another generation.