Big in Japan
Packaging-Beverages-Alcohol-Complete - Series
Zulu Alpha Kilo
Winner: Zulu Alpha Kilo Creative Director: Zak Mroueh Design Director: Ryan Booth Art Director: Kevin Sato Writer: Vinay Parmar Account Team: Erin McManus Creative Tech Director: Martin Szomolanyi Planning Team: Spencer MacEachern, Stephanie Gyles Agency Producer: Houng Ngui, Teresa Bayley Client: SingleCut Beersmiths, Rich Buceta Illustrator: Ty Dale, Kevin Sato Studio Director: Greg Heptinstall Production Artist: Anna Harju, Brandon Dyson, Ashleigh O’Brien Animator: Andrew Martin
SingleCut, the rock ‘n’ roll-inspired NYC craft brewery was launching a new beer in Japan – a nation big on rock, gaming and QR codes. We created four unique labels featuring QR codes made of visual clues of popular rock songs, turning each label into a game of Name That Tune. Scanning the code would launch the song on Spotify – revealing the answer.