Blanc bec: Wine (and Cheese) Bar

Logo - Single

2023

LG2, Quebec/Montreal/Toronto
t: 514-281-8901
e: concoursmtl@lg2.com
w: lg2.com

Creative Director: ÉLise Cropsal, Geneviève Langlois Copywriter: Catherine Tremblay, Gabrielle Fortin-Larose Designer: Hugo Joseph Layout Artist: Marie-Pier Daigle Strategic Planning: Marc-André Fafard Account Services: Julie Bégin, Laurence Plourde, Chloé Castonguay Chief Creative Officer: Marc Fortin, Luc Du Sault Vice President, Executive Creative Director: Nicolas Baldovini Vice President, Strategy: Sophie-Annick Vallée Vice President, Account Services: Julie Pilon Executive Creative Director: David Kessous Project Management, Production: Mélanie Thérien, Geneviève Demers Interior Designer: Mathilde Lee Motion Designer: Julien Baveye Graphic Production: Julie Hotte Architecture: Hélène Fortin Client: Institut de tourisme et d'hôtellerie du Québec (ITHQ)

The wine bar Blanc bec showcases local cheeses. The name evokes milk and its half moon-shaped logo recalls a wheel of cheese. Together, these two elements create a unique identity that's reflected in the customer experience. The two words, both beginning with a B and ending with C, lend themselves to creative lettering. Black and white give the visual versions an elegant simplicity, while the contrast enhances the colour of the featured products.