Boeuf Québec

Rebrand Logo - Single

2023

LG2, Quebec/Montreal/Toronto
t: 418-263-8901
e: concoursqc@lg2.com
w: lg2.com

Client: Boeuf Québec Creative Director: Jacques De Varennes Art Director: Anthony Verge Strategy: Christine Larouche Account Manager: Marilyne Beaudoin, Charlotte Fabre Production Designer: Sylvain Grégoire Production Manager: Julie Pichette Copywriter: Béatrice Lachance Chief Creative Officer: Luc Du Sault, Marc Fortin

Behind the Boeuf Québec brand are Quebec beef producers who raise, process and sell guaranteed local beef. The instantly recognizable new logo offers a unique, playful typographic approach that places the brand's two letters within a bull's face.