Bow Wow Academy
Rethink, Toronto/Montreal/Vancouver/New York
Client: Bow Wow Academy Creative Director: Hans Thiessen Designer: Zoë Boudreau Photographer: Zoë Boudreau Writer: Aman Soin Animator: Mike Labrow Strategist: Patsy Gannon Client Supervisor: Yoko Sakai Chief Creative Officer: Aaron Starkman, Mike Dubrick Chief Strategy Officer: Sean McDonald
Bow Wow Academy is a renowned dog training school. While their focus on positive reinforcement makes training seriously fun, Bow Wow's old brand identity was anything but. They needed a brand refresh that conveyed their unleashed positivity. Our solution was to put dogs on centre stage, starting with their logo. From there, we kept the fun flowing with a canine-inspired colour palette, a pup-centric pattern, and bone-shaped doggy diplomas, proving that even old brands can learn new tricks.