BP Patio Proficiency Badges

Promotional Collateral - Series

2023

john st., Toronto, ON
t: 416-348-0048
w: johnst.com

Ad Agency: john st. Client: Boston Pizza Chief Creative Officer: Cher Campbell Executive Creative Director: Cam Boyd, Jamie Marcovitch Art Director: Michelle Orlandi Copywriter: Emily Ferraro Chief Strategy Officer: Megan Towers Strategy Director: Mike Strasser Executive Producer: Cynthia Cyr Producer: Danielle Lloyd, Erin Feldman EVP Account Management: Tishan Canagasaby Account Director: Harjot Tatla Account Supervisor: Pooja Mokashi Illustrator: Cam Miller Printing Company: The Gas Company

Everyone likes being recognized for the things they're good at. And one of the things Canadians are really good at… is patio-ing. So Boston Pizza decided to reward patio-ers for their skills. Introducing: The BP Patio Proficiency Program. An awards system of badges, designed to celebrate various patio achievements.