Breast Cancer Canada - Know More - No More

Complete Rebrand Identity Program


One Twenty Three West, Vancouver, BC
w: 123w.ca

Design Studio: One Twenty Three West Client: Breast Cancer Canada Executive Creative Director: Mo Bofill, Jeff Harrison, Rob Sweetman, Bryan Collins Designer: Teresa Tam, Justin Close Art Director: Marie Cermakova Copywriter: Addie Gillespie, Carla Hawkins Vice President: Caroline Howson Account Director: Andrea Tam Print Producer: Ninette Aves Planner: Jared Gill Photographer: Tyler Bowditch, Dina Roudman CGI Artist: JM Chadillon Producer: Emily Smillie Production House: Feels Like Home Executive Producer: Marni Luftspring-Belavin Line Producer: Jennifer Walker Director: Lucas Dabrowksi Director of Photography: John Ker Offline Edit: Outsider Editorial Editor: Sophia Lou Assistant Editor: Kelsey Dale-McGrath Colourist: Sam Giling Online Editor: Mikka Quinsac Audio House: BoomBox Sound Executive Producer: Umber Hamid Producer: Drew Thomas Voice Director: KG Music Producer: Chris Stiliadis Engineer: Quinn Hoodless

Our rebranding strategy focused on reframing BCC's progress and research in an elegant and modern way. A core brand idea of Progress is Beautiful, became the foundational criteria that all of our future work would be held to. This strategy also influenced the campaign and creative platform, 'Know More Breast Cancer which uses 'know' and 'no' as a double entendre, framing the idea that the more we know about breast cancer, the sooner we can end it.