Brutal Postings

Experiential/Event Design-Complete - Single

2020

Rethink
w: rethinkcanada.com

Winner: Rethink Client: Fondation Émergence Creative Director: Nicolas Quintal Art Director: Maxime Sauté Writer: Xavier Blais Strategist: Pascal Routhier Broadcast Producer: Marie-Pière Poulin Executive Creative Director: Chris Staples, Ian Grais Account Director: Alex Lefebvre Account Manager: Cendra Percy Sound Designer: P.O. Rioux PR Agency: TöK Communications PR: Charles Côté, Victor Brunton, Éric Santerre, Samantha Williams Producer: Éric Santerre, Raphaëlle Rousseau

For the International Day Against Homophobia and Transphobia this year, we took homophobic and transphobic posts from social media feeds and displayed them in the streets to confront people. Every 23 seconds, a homophobic or transphobic comment is posted online, and nobody cares. Because our reflex is to ignore those comments online, we made them unignorable. We selected, printed and displayed 74 hateful posts from the last six years in Downtown Montreal.