Brutal Postings

Content-Social/Viral/Promotional - Single

2020

Rethink
w: rethinkcanada.com

For the International Day Against Homophobia and Transphobia this year, we took homophobic and transphobic posts from social media feeds and displayed them in the streets to confront people. Every 23 seconds, a homophobic or transphobic comment is posted online, and nobody cares. Because our reflex is to ignore those comments online, we made them unignorable. We selected, printed and displayed 74 hateful posts from the last six years in Downtown Montreal.

Winner: Rethink
Client: Fondation Émergence
Creative Director: Nicolas Quintal
Art Director: Maxime Sauté
Writer: Xavier Blais
Strategist: Pascal Routhier
Broadcast Producer: Marie-Pière Poulin
Account Director: Alex Lefebvre
Account Manager: Cendra Percy
Outreach: Charles Côté, Victor Brunton
Production Company: Content:Content
Producer: Ronny Lebrun, Raphaëlle Rousseau
Sound Engineer: PO Rioux
PR: TöK Communications, Éric Santerre, Samantha Williams