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Campaign for the 14th edition of the FTA

Poster - Series

2020

Justine Benoit (La Maison W)
w: lamaisonw.ca

Winner: La Maison W Account Director: Justine Benoit Art Director: Alexandra Nolot Executive Creative Director: Nikolaos Lerakis Creative Director: Carle Coppens Photographer: Maxyme G. Delisle Producer: Eliane Sauve Model: Eliane Sauvé, Brönté Poiré-Prest, Jotae McCrory, Jean Bui

Out-of-home: conception and production of a promotional campaign for the 14th edition of FTA, Montreal’s international theatre and dance festival. This festival is noted for offering innovative approaches to dance and theatre, so we created blurred images that propose a different, more poetic way to look at the human body. This ethereal, hazy approach aligns with the festival’s theme for 2020: death, as a new beginning.

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