Canadian Council for Refugees
Complete Rebrand Identity Program - Campaign
Caserne, Montreal, QC
Design Studio: Caserne Photographer: Thanh Pham Motion Graphics Artist: Amélie Haeck Client: Canadian Council for Refugees
The Canadian Council for Refugees (CCR) is a national non-profit umbrella organization committed to the rights and protection of refugees and other vulnerable migrants in Canada and around the world and to the settlement of refugees and immigrants in Canada.
The CCR was created in 1978 and has grown steadily since then. It has come to be recognized as a key advocate for refugee and immigrant rights in Canada, educating the public and putting issues onto the national agenda.
The CCR’s new identity is intended to be impartial, abstract, universal, but above all human. It is directly inspired by the tradition of Canadian modernist symbols. Its graphic approach is flexible and modular.
The simple forms of the logo make it possible to create abstract and evocative forms, suitable for everyone. Various application standards have been developed in order to make all of the CCR’s actions consistent. The new directives apply to all points of contact, both in communication media and digital applications.