Canadian Ski Patrol Posters

Community Craft - Series

2020

Rethink
w: rethinkcanada.com

Winner: Rethink Creative Director: Leia Rogers, Morgan Tierney, Hans Thiessen Art Director: Shona Massey, Andrew Alblas Writer: Evan Kane Producer: Scott Russell Studio Artist: Steve Holme Illustrator: Shona Massey Account Services: Steph Hurl

A series of posters for Canadian Ski Patrol that illustrate the perceived benefits as well as the hidden dangers of going out of bounds. Each image depicts a scenario that looks enticing and treacherous at the same time, with misleading headlines to match.