Capturing the True Nature of a National Treasure

Complete Rebrand Identity Program


Cossette, Montreal, QC
e: concours.mtl@cossette.com

Agency: Cossette Client: Commission des champs de bataille nationaux Chief Creative Officer: Louis-Philippe Tremblay Vice President, Design: Richard Bélanger Vice President, Business Lead: Zoé Béland Associate Creative Director: Anne-Marie Clermont Art Director: Anne-Marie Clermont, Isabelle Côté Designer: Éric Charron, Florence Panneton Copywriter: Alex Bégin Director, Brand Strategy: Andréanne Lessard Brand Strategy: Simone Lussier Account Director: Pierre-Antoine Lavoie Post-Production: Natalie Gadoua, Philippe Tremblay-Perrin Production Artist: Nathalie Boucher Illustrator: Stéphane Poirier Typographer: Mathieu Mathieu Chief Creative Officer: Anne-Claude Chénier General Director: Annie Talbot Director of Communications: Nathalie Allaire

The Plains of Abraham brand shines a modern new light on a beloved heritage site. A timeless and elegant identity revolving around valleys, a unique feature of the landscape. A beautifully simple and flexible system, capable of evolving with the seasons and reflecting the richness of the activities available. A universal iconography that is easy to decode by both tourists and regulars, and enhanced by illustrations from a local artist, adding depth and distinction to the entire platform.