Chadwick Boseman Foundation for the Arts

Complete Brand Identity Program

2023

Anomaly, Toronto, ON

Senior Designer: Melissa Zeta Designer: Graham Nhlamba Director of Design: Shawn Lambino Strategy Director: Alice Greenberg Business Development Director: Jade Brent Account Supervisor: Kellisa Belgrave Executive Creative Director and Partner: Dave Douglass Senior Designer: Zoe Kim Copywriter: Lexie Hoffmeyer Junior Copywriter: Deryek Sandhu Junior Art Director: Junho Moon Group Planning Director: Mak El Kattan Social Strategy Director: Matt Stasoff Social Strategist: Janet Briscoe Head of Production: Marie-Pierre Touré Producer: Danielle Zhang CEO and Partner: Candace Borland Client: Chadwick Boseman Foundation for the Arts

Our goal was to capture the legacy and creative spirit of the late Chadwick Boseman by branding his foundation to reflect the vision he had for the future of Black artists. We developed a positioning for this new foundation: Uplifting the Creative Spirits of the African Diaspora to Realize the Promise Within. This was at the heart of a vibrant new visual identity paying homage to the power of Black art, and its ability to illuminate cultural roots and spark the creative spirits of the future.