Food - Series
Creative Director: Ugo Varin Lachapelle, Léo Breton-Allaire Photographer: Blouin Heartz Designer: Ugo Varin Lachapelle, Jean-Michel Mercier Account Director: Constance Delille
Chasse-Marée is an artisanal cannery that promotes produce from St. Lawrence River. The company focuses on whelks, a mollusk with generous cream-colored flesh finely speckled with black, which are abundant in the cold waters of the St. Lawrence. The graphic approach combines modernity and heritage. The can design is reminiscent of a buoy, and the wordmark evokes a wave, reflecting the marine world in which Chasse-Marée operates. The color palette references the tradition of Portuguese preserves.