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Clit-me

Content-Apps-Mobile/Tablet - Single

2020

Joel McCurdy (Rethink)
w: rethinkcanada.com

Winner: Rethink Client: National Film Board of Canada Creative Director: Nicolas Quintal Art Director: Maxime Sauté, Edouard Coune Writer: Xavier Blais Account Director: Alex Lefebvre Account Manager: Cendra Percy Insight Provider: Hayley Lim Production Company: Morrison Films Director: Benjamin Lussier Director of Photography: Ariel Méthot Executive Producer: Marie-Ève Rocheleau Producer: Marc-Antoine Lambert Production Director: Antoine Lortie-Ouellet Production Coordinator: Marianne Lévesque Set Art Director: Mathilde Beaudoin-Tessier, Vincent Bastien-Masse Sound Designer: PO Rioux Colourist: Simon BØISX Online Editor: Benjamin Lussier Offline Editor: Jean-Pierre Demers

39% of women reach orgasm during heterosexual intercourse, as opposed to 91% in the case of men. This is commonly referred to as the “Orgasm Gap”. To help bridge this gap, the National Film Board of Canada created Clit-me. This innovative educational game uses a smartphone’s native gestures like sliding and pinching to help users learn how to pleasure a customizable, virtual clitoris.

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