Clit-me

Content-Apps-Mobile/Tablet - Single

2020

Rethink
w: rethinkcanada.com

39% of women reach orgasm during heterosexual intercourse, as opposed to 91% in the case of men. This is commonly referred to as the “Orgasm Gap”. To help bridge this gap, the National Film Board of Canada created Clit-me. This innovative educational game uses a smartphone’s native gestures like sliding and pinching to help users learn how to pleasure a customizable, virtual clitoris.

Winner: Rethink
Client: National Film Board of Canada
Creative Director: Nicolas Quintal
Art Director: Maxime Sauté, Edouard Coune
Writer: Xavier Blais
Account Director: Alex Lefebvre
Account Manager: Cendra Percy
Insight Provider: Hayley Lim
Production Company: Morrison Films
Director: Benjamin Lussier
Director of Photography: Ariel Méthot
Executive Producer: Marie-Ève Rocheleau
Producer: Marc-Antoine Lambert
Production Director: Antoine Lortie-Ouellet
Production Coordinator: Marianne Lévesque
Set Art Director: Mathilde Beaudoin-Tessier, Vincent Bastien-Masse
Sound Designer: PO Rioux
Colourist: Simon BØISX
Online Editor: Benjamin Lussier
Offline Editor: Jean-Pierre Demers