Cutting

Young Blood Design - Series

2011

Cundari
t: 416 645 2280
e: brent_choi@cundari.com
w: cundari.com

Ad Agency: Cundari Art Direction: Andrew Bernardi Copywriting: Alex Manahan Production Manager: Cecily Lo Studio Artist: Warren Hardy Design: Sarah Cosentino Chief Creative Officer: Brent Choi Client Service: Daryn Sutherland, Devon Enright, Kathy Lee Associate Creative Director: Mike Dietrich, Mike Sipley

Typically drivers approach buying winter tires as a safety precaution, and winter tire advertising generally focuses on stopping distance. This DM/collateral piece and poster took a different and very BMW approach to winter tires, by highlighting their performance capabilities. We dramatized this with a BMW driving and cornering effortlessly through snow.