Day of Mourning Signs

Environmental/Signage

2019

Grey Canada

Winner: GREY Canada Chief Creative Officer: Helen Pak Executive Creative Director: James Ansley, Joel Arbez Associate Creative Director: Ryan McNeill, Ryan Lawrence Design Director: Genevieve Beharry Art Director: Oskars Trinitis Copywriter: Cory Hansen Client Service Director: Nicole Lupke Account Director: Leslie Cooper, Lindsay Mertiri Account Executive: Lindsay Proudfoot Planner: Adam Brain Producer: Adam Park, Haley Stefan, Terri Vegso Editor: Biko Franklin Director: Patrick Griffin Client: Aaron Lazarus Photographer: Kristof Arasim Printing Company: Klo Portfolios

To support the Day of Mourning, an international day to remember those who died from work-related accidents, the Workplace Safety & Insurance Board of Ontario created Typefaces of the Fallen. A custom-built, hand-crafted typeface inspired by the likeness and stories of Canadians who died in the workplace. It was used to develop new, more impactful workplace safety signs that uniquely memorialized the deceased and gave workers a more powerful reason to pause and rethink workplace safety.