DEFAMILIARIZING HANGEUL: Type Res Family
Typography-Motion Application - Series
Winner: DAEKI & JUN Studio Design Studio: DAEKI & JUN Studio Art Director: Daeki Shim Graphic Designer: Daeki Shim Art Director: HyoJun Shim Graphic Designer: HyoJun Shim, Ahreum Lee, Jaeun Lee Client: National Hangeul Museum, Seoul
Winning Website: vimeo.com/367241131
Hangeul(Korean Alphabet) has experienced great changes since its invention. The advent of this innovative form of technology known as the Internet heralded new transformations. DAEKI & JUN aimed to defamiliarize Hangeul with the proposition that a writing system is not transmitted to the next generation unchanged, but rather evolves through the process of “creation > development > extinction” and the phenomena that have emerged through the encounter of Hangeul and digital media.