Defy
Complete Brand Identity Program
2023
DDB Canada, Edmonton, AB
t: 780-424-7000
e: Edmonton.Info@DDBCanada.com
w: ddb.ca
Creative Director: Eva Polis Art Director: Howard Poon, Dax Fullbrook Designer: Adnan Huseinovic, Hilary Zak, John Naboye, Mike Berson Copywriter: Eva Polis, Paul Lemmerick Account Manager: Kevin Straughan Client: Association of Registered Graphic Designers (RGD)
The mandate of RGD DesignThinkers is to inspire designers. Inspiration begins with the brand identity for this national creative conference – Canada's largest. The creative execution has to both inspire and impress one of the most critical audiences in the creative universe – designers.