Distillerie 3 Lacs Rum

Beverages-Alcohol - Single

2023

Pigeon, Montreal, QC
w: pigeonbrands.com

Creative Director: Olivier Chevillot Art Director: Isaak Man, Charlotte Le Bris, Thomas Jarny Copywriter: Véronique Nicolas Production Artist: Philippe Morin, Théo Steff Photographer: Marie-Eve Grégoire Account Coordinator: Eloise Rouleau Account Director: Anne Pillard Illustrator: Annabelle Metayer Client: Distillerie 3 Lacs

The creative strategy was to continue to build a strong and distinct universe by exploring the exotic and mysterious side of spiced rum while translating the flavours visually into illustrations: the deep black allows a play of contrasts between warm neutral colours and copper accents in hot stamping. The palm leaves and vanilla flower express the tropical base of this rum, with an illustration of a delicate mermaid through the palm leaves.