Distillerie 3 Lacs Triple Sec
Beverages-Alcohol - Single
Pigeon, Montreal, QC
Creative Director: Olivier Chevillot Art Director: Isaak Man, Charlotte Le Bris, Thomas Jarny Illustrator: Joshua Noom Production Artist: Philippe Morin, Théo Steff Copywriter: Véronique Nicolas Account Director: Anne Pillard Account Manager: Eloise Rouleau Photographer: Marie-Eve Grégoire Printing Company: Imprimerie Ste Julie Client: Distillerie 3 Lacs
We created a rich design that supports the bold brand statement: reinventing the classics with a daringly bold touch of botanicals. We created a jungle universe where we discover tigers expressing the power of the flavour and freshness, monarch butterflies representing the symbols of Quebec, and orange slices for immediate flavour cues.