Entire Promotional Design Program
FCB , Toronto, ON
Ad Agency: FCB Canada Chief Creative Officer: Nancy Crimi-Lamanna Global Creative Partner: Danilo Boer Executive Creative Director: Cuanan Cronwright, Leonardo Barbosa Associate Creative Director: Michael Morelli, Marty Hoefkes Art Director: Jerry Yang Sr. Copywriter: Michael Carey Copywriter: Jon Dawe Chief Strategy Officer: Shelley Brown Strategy Director: Meg Siegel Strategist: Allie Lochhead Sr. Producer: Adriana Laborde VP, Managing Director: Tim Welsh VP, Client Services Lead: Cynthia Roach Group Account Director: Solo Gritskiv Account Supervisor: Jimmy Pun Agency: Mr. Saturday Creative Director: Joey Gollish Director of Operations & Marketing: J. Derek Brenzel Designer: Lucas Macrae Production Management: Lucas Macrae Production Company: Common Good Director: Christo Anesti Co-Director: Jamie Webster Producer: Farrah Khaled Executive Producer: Stefani Kouveranios, Dwight Phipps Postproducer: Ainslie Thomas Editor: Red Barbaza Assistant Editor: Mikka Quinsac Production Company: Cruel Managing Director: Karl Bechmann Studio Director: Mac Siwocha Creative Director: Dom Lisi Account Manager: Julia Cherry Art Director: Justin Nahhas Producer: Rachael Wilson Audio House: Dean Vision Music Writer and Singer: Moël Music Writer: Nasim Asgari Music Writer and Producer: Dean Vision Audio House: Grayson Music Group Executive Producer: Kelly McCluskey Sound Engineer: Brian Bernard Media Agency: MediaCom Group Account Director: Sandra Hayes Account Manager: Shirley Zheng Sr. Media Executive: Jason Legance Media Executive: Jamie Ellis Account Supervisor, Paid Social: Ankit Malik Account Manager, Paid Social: Alexander Widerszpil Account Coordinator, Paid Social: Oleksandra Zaika Sr. Programmatic Manager: Michelle Li Programmatic Manager: Riya Raju, Patrick Pawlowski Associate Director, Media Partnerships: Noyan Hilmi PR Agency: Hill+Knowlton Strategies Vice President: Genna Schnurbach VP, Lead Content+Publishing, Digital Planning: Samantha Kay VP, Creative Strategy: Michelle Reagan Sr. Director, Influencer Marketing: Aimee Legault Sr. Consultant: Margaret O'Donoghue Consultant: Emily Wilson Sr. Consultant: Maryann Nasello Assistant Consultant: Amrith Padmanand Client: Ontario Lottery and Gaming Corporation
LOTTO MAX Dream Drop is a fashion line collaboration with Mr. Saturday that was also the world's first wearable lottery ticket, so you can look like a million bucks and maybe win it too. Each item of clothing doubled as a year-long LOTTO MAX ticket, making it potentially the most valuable clothing line in the world.