Dumouchel Livres Archives et Artefacts
Environmental-Experiential/Event Design - Single
Art Director: Daniel Robitaille Creative Director: Daniel Robitaille Designer: Rachel Huard Creative Director: Louis Gagnon Client: Université du Québec à Montréal
The identity program for this exhibition is inspired by the work of Albert Dumouchel, a major figure in modern printmaking in Quebec. The concept reveals itself in the transfer technique of the printing matrix. These typographic compositions that simulate an overprint are harmonized in a sequence alternating black and bronze, to refer to the material used by the artist to make the real matrix. This concept is deployed in clear directional signage through the use of repeated arrows in overprint.