Embarrassing Plastic Bags

Pro Bono Design - Series

2020

Rethink
w: rethinkcanada.com

Winner: Rethink Client: East West Market Creative Director: Leia Rogers Art Director: Sheldon Rennie Writer: Thom Peters, John Eresman Designer: Sheldon Rennie Producer: Kerry Bhangu Executive Creative Director: Chris Staples, Ian Grais Director of Strategy: Darren Yada Amplification Strategist: Aliz Tennant, Samantha Cheng Account Manager: Tianna Fung

We all forget our reusable bags from time to time. In an effort to help customers think twice about absentmindedly taking a single-use bag, we worked with East West Market to redesign their plastic bags. We created new bags that look like they come from other, more embarrassing stores.