Brand Identity-Rebrand-Logo/Applications-Complete - Series
Winner: Demande Spéciale Creative Director: Demande Spéciale Designer: David Song Web Developer: Phillip Malboeuf Photographer: Vincent Castonguay
Winning Website: enclume.ca
The goal was to bring them out of their corporate identity by giving them a brand that really represented what they are about. We took the anvil and wanted to keep it but not as a frontal brand element. We used it in our graphic system to create a bold layout while having a really simple grid underneath. The wild color palette gives them the fun they needed while keeping them as professional and relevant in their field of work. This brand system can be simple and clean or bold and colorful.