Eyes Say More Than Words
Entire Design Program
Pum Lefebure (Design Army)
Winner: Design Army Chief Creative Officer: Pum Lefebure Executive Creative Director: Jake Lefebure Creative Director: Sucha Becky, Heloise Condroyer Art Director: Gaby Hernandez Screenwriter: Mark Welsh Content Designer: Rachel Newman Director: Dean Alexander Assistant Director: Erin Winebrenner Director of Photography: Kyle Deitz Editor: David Grossbach Music/Sound: Simon Lister Music Composer: Scott Langley Colourist: Parker Jarvie Visual Effects: STUDIO Local
Winning Website: georgetownoptician.com
Georgetown Optician is a purveyor of luxury eyewear with multiple retail locations in Washington, D.C. Our challenge was to create an integrated brand campaign to showcase Georgetown Optician’s 2020 collection. The focal point of the campaign is the film, which is also carried through in-store, online, in product and print. The campaign prompted a 55% increase in web traffic year-over-year – 87.5% from new visitors. Online sales were up 100% over the same time period.