Young Blood Entire Design Program
Winner: Cossette Young Blood: Julie Mackinnon Designer: Julie MacKinnon Chief Creative Officer: Carlos Moreno, Peter Ignazi Executive Creative Director: Craig McIntosh, Jaimes Zentil Group Creative Director: Luis Coderque Creative Director: Mark Neil Balson Associate Creative Director: Elijah Di Gangi Production Designer: Olga Netaeva Production Manager: Dawn-Marie Mills Senior Proofreader: Carol Bergin Production Artist: Robin Osmond Client: Canopy Growth Corporation
In 2019, “Legalization 2.0” welcomed new formats of cannabis to the Canadian market – beverages, edibles, and vapes. Canopy Growth hosted a series of experiential events in Toronto and Calgary for this momentous change in the industry. The purpose of these events was to educate media on responsible consumption and safety standards of Canopy Growth technology,while creating waves of excitement that would entice stakeholders and strengthen Canopy’s existing customer base.