Flower Forward

Young Blood Entire Design Program

2020

Cossette
t: 416-922-2727
w: cossette.com

In 2019, “Legalization 2.0” welcomed new formats of cannabis to the Canadian market – beverages, edibles, and vapes. Canopy Growth hosted a series of experiential events in Toronto and Calgary for this momentous change in the industry. The purpose of these events was to educate media on responsible consumption and safety standards of Canopy Growth technology,while creating waves of excitement that would entice stakeholders and strengthen Canopy’s existing customer base.

Winner: Cossette
Young Blood: Julie Mackinnon
Designer: Julie MacKinnon
Chief Creative Officer: Carlos Moreno, Peter Ignazi
Executive Creative Director: Craig McIntosh, Jaimes Zentil
Group Creative Director: Luis Coderque
Creative Director: Mark Neil Balson
Associate Creative Director: Elijah Di Gangi
Production Designer: Olga Netaeva
Production Manager: Dawn-Marie Mills
Senior Proofreader: Carol Bergin
Production Artist: Robin Osmond
Client: Canopy Growth Corporation