Format Libre

Complete Rebrand Identity Program - Campaign


Imédia, Quebec, QC
w: firmecreative.com

Creative Director: Marie-Joëlle Lemire Project Director: Karine Grandmont, Cléa Goffoz, Priscilla Tremblay Design (identity): Valérie Pilotte, Marie-Joëlle Lemire Design (animation): Rosemarie Ouellet-Larochelle Copywriter: Océane Périé Web Developer: Jérôme Salesse, Marie-Hélène Raby, Antoine Savard, Antoine Dutil Design (web): Jessika Bergeron, André Frenette-Nolin Designer: Cynthia Cloutier, Claudie Déry Digital Strategist: Alexandre Roberge Linguistic reviewer: Zani Boillat Infographist: Jennifer Doucet Motion Graphics Artist: Simon Potvin-Goulet Music/Sound: Didier Archambault Client: Format Libre

The Déjeuner des médias became Format Libre. Same event, different formula, different format. The modular grid was inspired by the different communication channels. With a black and white base, we have the freedom to play and add different graphic codes over the years, as the industry changes. A complete rebrand to celebrate the 25+ year's of this charity event.