Complete Brand Identity Program
Creative Director: Léo Breton-Allaire, Ugo Varin Lachapelle Designer: Mélina Gagné Typographer: Coppers and Brasses Designer: Étienne Murphy Photographer: Blouin Heartz Designer: Léo Breton-Allaire Project Manager: Ophélie Fortin Copywriter: Kristian Anderson Designer: Ugo Varin Lachapelle, Sébastien Paradis, Marianne Isabelle, Gabrielle Deslongchamps, Audrey Demers, Jean-Michel Mercier Client: FORUM
There is no event for graphic designers in Quebec and, with the pandemic, the design community had not met for two years. It is in this context that FORUM and the unique universe surrounding it were developed by designers for designers. FORUM wanted to go against the visual style usually associated with other events of this type, in a sober visual approach that induces self-mockery. The custom-made font recalls ancient Rome, the site of the greatest discussions in history.