FUNCTION: A Platform for the Canadian Underground Ball Scene
Complete Brand Identity Program
Sr. Graphic Designer: Gregory Hergott Graphic Designer: Emmi Ojansivu Creative Director: Jacqueline Lane Associate Creative Director: Julie MacKinnon Managing Director: Kristin Germain-O'Donnell Business Director: Hannah Siklos Strategy Director: Kristina Ljubanovic Sr. Strategist: Helaena Pezzano Partner: Whitney Geller, Yasemin Emory Client: FUNCTION
FUNCTION is a platform and event organizer that pushes the boundaries of the Canadian Ballroom scene while remaining authentic to its origins through creativity, community and culture. The identity captures the organization's (and Ballroom's) essence and flexes across various applications—from the stage to the street—adjusting the volume as needed.