Ghoul Island Halloween Brew

Premium/Gift Item - Single

2022

Anomaly, Toronto, ON

Group Creative Director: Neil Blewett Executive Creative Director, Partner: Dave Douglass Art Director: Jon Barnes Copywriter: Jimmy Wei Design & Graphics: Lucas Young Head of Design: Shawn Lambino Business Director: Alexa Espinosa Agency Producer: Rachel Hale Producer: Pierre Briones Group Business Head: Matt Holton Artwork: MKLO Client: Goose Island Sr. Brand Manager: Emma Barrett Sr. Director of Marketing: Mike Bascom Key Accounts Manager: Arohie Chopra Head Brewer: Marc Mammoliti Brewer: Daniel Boldrini Sr. Manager: Elliott Ariganello Brand Manager: Rochelle Singer

As the craft beer brand that's all about creating new beer experiences, Goose Island released a special beer to recapture some Halloween fun for adults. Introducing Ghoul Island: Dawn of the Stout. A zombie-run brewery doesn't exist (yet), but if it did, we imagine it would be brewing beers like this one. The can design pays homage to the classic Tales-From-The-Crypt horror comic genre, and the actual beer inside is a dark rich stout inspired by Halloween chocolate.