Content-Social/Viral/Promotional - Single
After supporting the Raptors through a historic season, we needed one last push to back them through their first NBA Finals. So when they faced their arch rivals, Golden State, we decided to drop the golden state of our arches — for the first time ever. The Raptors went on to win their very first NBA championship, and when the Raptors brought home the gold, so did we (in our arches).
Winner: Cossette Chief Creative Officer: Carlos Moreno, Peter Ignazi Group Creative Director: Jon Frier Creative Director: Kevin Filliter, Jordan Cohen Copywriter: Darby Clarke Designer: David Tang, Eric Wood Studio: Raquel Mullen Production Artist: Shireen Kok Production Designer: Graham Washer Retoucher: Trevor Gauthier Motion Graphics Artist: Gwen Ng Account Supervisor: Valerie Mascarin Account Executive: Ali Cook Project Manager: Jess Crighton Director of Content: Youri Hollier Group Business Lead: Tina Haessler VP, Business Lead: Geoff Wilton SVP, Managing Director: Kathy McGuire Editor: Reginald Grey, Mike Colangelo Producer: Haley Stefan Media Agency: OMD Canada Client: McDonald's Restaurants of Canada Limited