Health Hut

Complete Rebrand Identity Program


lg2, Toronto, ON

Executive Creative Director: Ryan Crouchman Designer: Jessica Brasil, Murilo Maciel, Gregory Hergott Account Director: Antoine Levasseur Print Producer: Dana Bronsteter Motion Graphics Artist: CJ Veloso Production Artist: Carren Sauder Account Coordinator: Joe Aparna Account Director: Elizabeth Elliot Executive Creative Director: Nellie Kim, Chris Hirsch Client: Health Hut

Rebrand & packaging design for Health Hut, a health and wellness boutique offering a wide range of beauty, self care and home products that are all-natural and cruelty free. Initially launched in Muskoka in 2011, new Toronto locations were subsequently opened on College Street and in Leslieville. The goal of the redesign was to stand out in a saturated and code-heavy category. The system is built around a powerful H icon, perfectly symmetrical, that echoes stability, balance and harmony.