Here to Win
Pro Bono/PSA/Charity Entire Design Program - Campaign
Cossette Communication, Toronto, ON
Senior Designer: Chelsea Palmer Senior Art Director: Chris Walker Senior Copywriter: Pete MacInnis Group Creative Director and Head of Design: Luis Coderque Creative Director: Mark Balson Designer: Paula Dopuda Global Chief Creative Officer: Peter Ignazi Executive Creative Director: Craig McIntosh Executive Creative Director: Jaimes Zentil Associate Creative Director: Jake Bundock Associate Creative Director: Ryan Kukec Producer: Nan Row Senior Strategist: Bella Iannetta Director, Branding & Design Strategy: Chelito Rubio Group VP, Head of Strategy: Max Keane Account Coordinator: Nathaniel Lazare Account Supervisor: Aline Cleve Group Business Director: Asmait Hailu SVP, General Manager: Kathy McGuire Client: World Wheelchair Rugby
Wheelchair rugby is a sport defined by its determination and fearlessness, but its governing body was struggling to represent this on a global level. We developed a new identity that brought the athleticism of the sport to the forefront through the movement of the typography, visuals, and sophisticated design system.