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Homeless Castle

Public Service/Charity Design-Complete - Single

2020

Kaitlin Doherty (The Local Collective)
e: Matt@thelocalcollective.com
w: thelocalcollective.com

Winner: The Local Collective Executive Creative Director: Matthew Litzinger Creative Director: Pepe Bratanov VP: Kaitlin Doherty Producer: Lauren Brown Account Director: Amanda McMillian Executive Producer: Donovan Boden Production Company Director: Dominique Van Olm Set Designer: Michael Walker Art Director: Pepe Bratanov Writer: Matthew Litzinger

In Canada, 235,000 people experience homelessness every year and although homeless people are often seen, they are never truly noticed. How do you design OOH that takes something that is always ignored and make it captivating, while also maintaining the authenticity of its inspiration? Introducing The Homeless Castle, a uniquely designed approach to OOH. A 25-foot tall castle designed to represent the hopes and dreams of Canada’s homeless. Because dreams shouldn't be homeless.

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