Public Service/Charity Design - Single
Joel McCurdy (Rethink)
Winner: Rethink Client: Earth Paws Pet Products Inc. Creative Director: Leia Rogers, Hans Thiessen Art Director: Dosh Osholowu, Ashley Visvanathan Writer: Daniel DeBacker, Ella Dalling Designer: Ashley Visvanathan Photographer: Bill Hawley, Brian Ceci, Eric Arnold, Dosh Osholowu Editor: Alijah Monckton Producer: Scott Russell, Karen Lai Strategist: Aliz Tennant, Samantha Cheng, Darren Yada, Brett Young Creative Technologist: Ken Malley Account Executive: Lindsey Magrane, Shelby Stefaniuk
Every year hundreds of dogs die in hot vehicles. To help bring awareness to this issue, we teamed up with Earth Paws and created Hot Hounds—the first and only car-baked dog treat. After being baked inside a 70°C vehicle on a hot summer day, the treats were packaged and sold in-store and online. All proceeds from their sale were donated to the SPCA.