House of Speed

Environmental-Experiential/Event Design - Single

2023

Design Army, Washington, DC
e: info@designarmy.com
w: designarmy.com

Chief Creative Officer: Pum Lefebure Executive Creative Director: Sucha Becky Designer: Jason Chae, Chloe Jung Account Manager: Samantha Giordano Kim Project Manager: Jake Lefebure Client: Saucony Design Studio: Design Army

Saucony's Endorphin Pro 3 shoe launch needed to be as distinct as its lead Prospect Pink colourway, leaning on bold typography that incorporates movement and animation the bright pink exterior and glowing window displays make a splash at Paris Fashion Week. Every detail and touch point ladders back to SPEED - from the art gallery-esque entry to an immersive treadmill experience room – the HOUSE OF SPEED is a rush of pink performance with fashion-flair.