Poster - Series
People in different professions start their day at different times. Their “morning” could be 9am or 9pm. McCafe serves fresh coffee 24/7 and is ready whenever you are. The characters in the ads are tailored to the media locations: Business people in the financial district. Nurses near hospitals and so on.
Winner: Leo Burnett Toronto/ Leo Burnett Vietnam President/CEO: Ben Tarr President/CEO: Lukasz Roszczyc Chief Creative Officer: Lisa Greenberg Executive Creative Director: Anthony Chelvanathan, Paolo Garcia, Steve Persico Creative Director: Chandu Rajapreyar, Jeremy Lim Art Director: Natee Likitsuwankool Illustrator: Natee Likitsuwankool Copy Editor: Appanna Chetranda Copywriter: Nghi Vo Final Artist: Quoc Nguyen Final Artist: Thuy Tran General Manager: Kate Bayona - Garcia General Manager Starcom: Vineeth Dhruvan Account Director: Thuy Pham Account Executive: Long Le Media Agency Planner: Ha Vu Director of Print Production & Studio: Gord Cathmoir Retoucher: Simon Tuckett Editor: Dan Purdy