I Musici

Poster - Series

2023

Paprika, Montreal, QC
t: 514-267-6000
e: production@paprika.com
w: paprika.com

Creative Director: Louis Gagnon Art Director: Arthur Grivel Creative Director: Daniel Robitaille Client: I Musici de Montréal

Winning Website: imusici.com

For this campaign with the I Musici de Montréal Chamber Orchestra, entitled Amazing Journeys, the idea is to illustrate musicality through abstract forms: curves and angles that refer to the movement and rhythm of the ensemble's masterful repertoire: Bach, Vivaldi, Boccherini, Mozart, Beethoven, Brahms, Ravel and Shostakovich, among many others. The musical gesture and passion of I Musici are transposed into these deeply coloured canvases: a performance full of nuances, forms and transparencies.