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IKEA Stuff Monster

Motion-Short - Single

2020

Joel McCurdy (Rethink)
w: rethinkcanada.com

Winner: Rethink Client: IKEA Canada Creative Director: Joel Holtby, Dhaval Bhatt Art Director: Joel Holtby Writer: Dhaval Bhatt Producer: Erica Metcalfe Broadcast Producer: Marie-Pière Poulin Writer: Karine Doucet Strategist: Sean McDonald, Stacy Ross Executive Creative Director: Aaron Starkman Production Company: Scouts Honour Director: Mark Zibert Director of Photography: Christopher Mably Editor: Marc Langley Assistant Editor: Chloe Vankoughnett Editing Company: Rooster Post Audio House: Vapor RMW Audio House Producer: Ted Rosnick, Lindsey Bates Sound Designer: Kevin Chamberlain Engineer: Julian Rudd VFX: Studio A52 VFX Supervisor: Jesse Monsour CG Supervisor: Andy Wilkoff 2D VFX Artist: Jesse Monsour, Richard Hirst, Hugh Seville, Narbeh Mardirossian 3D Artist: Adam Rosenzwieg, Alejandro Castro, Andy Wilkof, Daniel Jensen, Dustin Mellum, Evan Mayfield, Ian Ruhfass, Joe Chiechi, Joe Paniagua, John Riggs, Josh Dyer, Max Ulichney, Michale Bettinardi, Michael Cardenas, Mike Di Nocco, Suzi Little Online Editor: Chris Riley Producer: Scott Boyajan Executive Producer: Patrick Nugent, Kim Christensen Managing Director: Jennifer Sofio Hall Colourist: Eric Whipp, Conor Fisher Colour Assistant: Jonah Venneri Senior Colour Producer: Jane Garrah Account Director: Sarah Riedlinger, Marie Lunny, Daniel Riggi Account Manager: Catherine Blouin-Mainville Live Action Producer: Rita Popielak Production Supervisor: Simon Dragland Executive Producer: Melissa Kahn Music Composer: Cat Stevens Executive Creative Director: Christina Yu

Letting go of stuff that’s weighing us down feels good. Letting go of it responsibly feels even better. Instead of throwing old furniture away, pass it on to a new home, and witness the beautiful possibilities that can come from giving old things a new life.

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