IKEA Window Shopping

Environmental-Signage - Single

2023

Rethink, Toronto/Montreal/Vancouver/New York
t: 416-583-2178
w: rethinkideas.com

Client: IKEA Chief Creative Officer: Aaron Starkman, Mike Dubrick Creative Director: Joel Holtby, Zachary Bautista Associate Creative Director: Geoff Baillie Copywriter: Geoff Baillie Art Director: Zachary Bautista Chief Strategy Officer: Sean McDonald Strategy Director: Shereen Ladha, Jay Fleming Group Account Director: Kiara Wilson Account Director: Megan Christopher Account Supervisor: Erica Francis Account Manager: Chaityadeep Singh Mainee Director of Print Production: AJ Merrick Senior Integrated Producer: Terri Winter Production House: Undivided Creative Inc. Director: Jeremy Thompson Director of Photography: Jeremy Thompson Production House Producer: Christa Lindsay Studio Artist: Brad Kumar, Todd Bennett, Justin Chan, Stephanie Sherwood, Nabil Editor: Tyler Erdelac Print House: ProPrint Services Colour/VFX: Hardave Grewal, Dan Mccarthy Audio House: Vapor Music Music Director: Ted Rosnick Audio Producer: Kailee Nowosad Casting: Groundglass Casting Talent Agency: Faces and Places Client Supervisor: Johanna Andrén, Jordan Sequeira, Brooke Lougheed, Lisa Huie Media Agency: Carat Account Director: Tracey Cronin Digital Performance Strategist: Kevin Martins

IKEA opened a new store in downtown Toronto, with home furnishings and décor ideas made for downtown living. To tell the city about it, we put IKEA showrooms in real Toronto living spaces, and turned the windows of those homes into IKEA billboards.