Immersive Launch Event for Messis

Environmental-Experiential/Event Design - Single

2023

Transversal Studio, Montreal, QC
e: info@transversal.studio
w: transversal.studio

Client: Van Grimde Corps Secrets Art Director: Hamie Robitaille Director of Technology: Ganesh Baron Aloir Florist: Elle aime les fleurs Photographer: Julie Soto

Based on the dichotomy between nature and metaverse, the launch event for Messis, by Van Grimde Corps Secrets, showcased digital content within an immersive experience. Seamlessly integrated with scenography, numerous technological devices were used to bring virtual elements into a physical experience – interactive lighting, video projection, and virtual reality. While conveying a sense of mystery, the redesigned rehearsal spaces allowed for a harmonious journey through the universe of Messis.