Jean-Claude Poitras

Entire Design Program

2020

PAPRIKA
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Winner: PAPRIKA Creative Director: Louis Gagnon Art Director: Daniel Robitaille

The exhibition Mode et Inspiration, a co-production of the Montreal McCord Museum and the Musée de la Civilisation de Québec, presents the sources of inspiration and the creative process of Jean-Claude Poitras, a Montreal fashion designer. The main objective was to highlight the singular signature of Jean-Claude Poitras, one marked by monastic elegance and sobriety. In addition to the paper invitation to the exhibition’s opening, the campaign featured a multitude of digital and print mediums.