King Pong VII
Typography-Digital Application - Single
Katherine Duerdoth (Rethink)
Winner: Rethink Creative Director: Ian Grais, Chris Staples, Hans Thiessen Art Director: Alex Bakker, Pamela Rounis Developer: Ken Malley Designer: Alex Bakker, Pamela Rounis Producer: Kyle Hicks Print Producer: Kerry Bhangu Studio Artist: Jonathon Cesar Printing Company: Total Graphics
Nothing brings people together like fierce competition. So to get people primed for King Pong - our annual ping pong tournament - we created a poster you can play by tapping into your smart phone's accelerometer. Physical posters to promote the event were also created using real states of gameplay, creating a unique series where no two were the same.