Promotional-Announcements/Invitations/Cards/Kits - Single
Winner: compagnie et cie Creative Director: Mario Mercier, André Paradis Art Director: Mario Mercier, Nathalie Bonenfant Designer: Nathalie Bonenfant Copywriter: Laurent Perreault Graphic Designer: Gabrielle Harvey Project Manager: Geneviève Bourboin Printing Company: Atelier Circulaire Client: Ville de Montréal (BINAM)
To make sure it ended up in the right hands, we personally delivered this giant mock newspaper to the directors of a hundred non-profit organizations in Montreal. Its oversized format and flashy look made it really hard to ignore lying on a desk...The mandate: to publicize L'Atelier, a new project development support program for organizations working with newcomers. Lots of information to communicate, but fortunately to a very targeted audience: leaders of organizations working with newcomers.